This year, a highly coveted 30-second spot on NBC's telecast cost as much as $7 million up from the average price tag of $5.6 million CBS logged last year. But then, after a quick on-screen product announcementIntroducing Real Tone on Google Pixel 6 the ad shifts gears and we see a glorious slide show of absolutely great Pixel 6 photos of diverse subjects, set to Lizzos If You Love Me, You Love All Of Me. (A portrait of Lizzo appears among the photos shown.) 0:30. More from Ad Age: See Mike Myers play Dr. Ahead of the 2022 Super Bowl, brands such as Bic Lighters, Pepsi, and Chewy have already released their game day ads, which we have ranked below. Hopefully, the superimposed warnings not to actually eat the products actually workbut we wonder if the plan all along was to secretly encourage a TikTok challenge given the ads use of the Capone Oh No song so ubiquitous on the platform. Once verified, the information you provide will be displayed on our site. If Lovinger's reports are accurate, this is the most expensive Super Bowl commercial cost to date. This commercial is brilliant on two levels: Its sentiment is spot-on for a nation climbing out of a pandemic that has forced many to rethink their values and re-prioritize relationships and experiences. Brie Larson tosses the keys for her canary yellow Nissan Z to a seemingly reluctant Eugene LevyCoffees enough excitement for me, he tells her, cradling a mugyet he becomes a whole different man once he slides behind the wheel. We've rounded up 25 of the best Super Bowl animal ads of all time so you can relive the greatest commercials over and over again. Real-Time Video Ad Creative Assessment While snacking on a bag of Flamin' Hot Cool Ranch Doritos, Megan Thee Stallion approaches her trailer on set for Frito-Lay's Super Bowl LVI commercial and is surprised to find herself locked out. And even worse, the spot brings to mind another light beer campaign set in a bowling alley with athletesrival Miller Lites classic Tastes great, less filling., More from Ad Age: Serena Williams is a fierce bowler in Michelob Ultra's star-studded Super Bowl ad, Were back at the Superior Bowl. And two, is the canine chasing after the human for companionship, or is it jonesing for a jolt? Steve Buscemi, who played Donny in the movie, knowingly nods from behind the bar. Booking.com says its definitely not lit. Set with the Hollywood sign as a backdrop on this year's big game, much of the anticipation and expectations were for the Super Bowl 56 commercials to follow in the entertainment footsteps associated with the city. A curious sloth crawls over to the scattered snacks for a taste, reacting in delight when the spicy cheese flavor hits. We initially wondered about this approach given that cord-cutting is already so common, but then the genius of it dawned on us: Carrey is the perfect choice to reach boomers still clinging to cable. It appears that somewhere in there AB InBev is trying to make a point that Mich Ultra is better than other low-carb beers, but its lost on us. What we forgotas, seemingly, did E-Tradewas that the market has changed radically since the infant savant made his Big Game ad debut in 2008. New fun. (Oy vey.). Its also a commercial completely unworthy of Morgan Freeman. Two inspiring brothers. This is one hell of a dinner party: Julius Caesar (JB Smoove) and Cleopatra (Halle Berry) are entertaining the first family of football (Eli, Payton, Archie and Cooper Manning). Making far feel close.. Instagram; Twitter; Dave Quinn is an Editor for PEOPLE, working across a number of verticals including the Entertainment, Lifestyle and News teams. Despite those considerable hurdles, Cue and its agency managed to pull off a commercial that informs and gently entertains by normalizing a newfangled device that reminds us of a pandemic wed rather forget. More from Ad Age: The social media power of Super Bowl commercial celebrities. With less than a week to go before the 34th USA TODAY Ad Meter ratings kick off (on 2/9), several brands have already cut to commercial and released their 2022 in-game Super Bowl ad. Or, maybe you got an error message, because, as Coinbase put it, that was more popular than we thought. Exactly what you were served depended on your timing and your luck (hey, just like crypto investing!). (Plus, gotta move sounds like a call to action that just might inspire TikTok choreographers in search of the freshest retro sound.). The 2022 Super Bowl airs this weekend but we've got an early look at some of the most exciting commercials you can expect to see during the big game. The pint-sized players seem just as shocked, but quickly recover to play some footballin the process thoroughly trashing the house. - 1 day 2 hours ago. Golfer Brooks Koepka is deciding what to order. Wed have laid odds with one of the seemingly hundreds of online betting brands in the Super Bowl that it couldnt be doneespecially since this spot risks portraying Alexa as a mind reader amid public paranoia over data and cyber stalking. In this delightful romp, a trio of JonesesTommy Lee Jones, Leslie Jones and Rashida Jonestry to keep up with one another in a raucous race brought to us by Toyotas Tundra. Electric vehicle brand Polestars Big Game commercial is supposed to be a no-bull, anti-advertising ad, if you believe the words that appear on screen, including No epic voice overs, No punchlines, No empty promises, No blah blah blah, etc. What were left with is a milquetoast message that Skechers is comforting but not illegal. (So, yeah, its a TV commercial about word-of-mouth marketing, basically.) An adorable robotic dog. But it also drives home that message with subtle parodies of famed Big Game commercials. I love salads., More from Ad Age: How Avocados From Mexico is using the Super Bowl to acquire first-party data. Doritos Dogs - Super Bowl 2016 Commercial. Its almost enough to drive us to drink. Meanwhile, our TurboTax expert is joined by other TurboTax experts who are each seated in a series of gratuitously large interior spaces that mechanically shift and rotate into each other in disturbing, Inception-esque ways that will have you fearing for everyones safety. Spiranac was the first athlete to be voted #1 on Maxim's 2022 Hot 100 List. This spot is so good it almost makes us forget that you, too, are selling something. To start, I'd love to know what's been the most fun or most surprising part of being in a Super Bowl commercial.# Lets face it, the Super Bowl is a celebration of consumerism (and sometimes football), so within this context, Expedias spot promoting connection over capitalism has real stopping power. But when it comes to the Super Bowl commercials, it's the type of star power mixed with wild twists and concepts that have become expected and what makes the advertising spectacle such a treat. In most years, the game only provides part of the attraction. Amid the high-wattage and high-priced celebrities in this years Super Bowl ads, Kia manages to shine with a $299 robot dog. Adrianne Pasquarelli Rather than smoking a stogie, shes eating a lollipop. Oh hey, Jones! cries Rashida. Tommy Lee Jones, Leslie Jones and Rashida Jones make up "The Joneses" in this vehicle manufacturer's commercial. Or maybe its the high-mindedness (In the home of the brave, down never means out), which, however well-intentioned, just doesnt land right given the lingering division in this country. In Crypto.coms ad, Lakers star LeBron James meets his younger self for a pep talk. Used car e-commerce company Vroom was the first spot to hit the digital airwaves, a catchy musical number orchestrated by "La La Land" choreographer Mandy Moore. While he speaks, land masses magically slide back together, seas crash into one and sandy deserts appear to converge. And in the last scene, Nelson himself sings the line before boarding his tour bus. Budweiser should sign him for its next Clydesdale commercial. Time to make more spacefor all of us. (Wait, wut?) The Super Bowl stands as the most-watched television event of the year. And in an ill-advised attempt at injecting some humor into the proceedings, one guy in the swarm is shown accidentally bopping his head on the window of some random womans apartment, leaving him looking stunned and destabilized. Kicking off the campaign is the first-ever Flamin' Hot Super Bowl spot, featuring both Doritos and Cheetos and starring the iconic voices of GRAMMY Award-winning musician and official reigning queen of hot, Megan Thee Stallion, and GRAMMY-nominated and multi-platinum musical artist/songwriter, Charlie Puth. But all that said, this spot really stresses us out. Matthew McConaughey plays an astronaut in this disjointed Salesforce commercialand ends up sounding like neither an astronaut nor Matthew McConaughey, but a guy whos reciting a script written by committee. Two decades ago, in the first Super Bowl after 9/11, ads focused on themes of national pride and togetherness. Frito-Lays message is clear: These snacks are flamin. - Robo Dog does what it takes to live with the all-electric Kia EV6 in new commercial. The opening scene shows a mom telling her son Andy that his buddy Justin tested positive, so lets do a Cue test. While the Cue machine is running the test, the familys home appliances are shown warily assessing this interloper. Putting the baby in this commercial is rather like featuring Alexander Graham Bell in a spot for iPhone 13. Grace Kay. Super Bowl 2022: The most notable commercials Some highlights include an "Austin Powers" reunion, a Lindsay Lohan comeback and an Amazon Echo that reads the minds of celebrity couple. The engines rev and the pair peels out. This is a cute ad, cutely done, with a cute performance by superstar Zendaya. But this is a case of the brand overpromising with its teaser ads, which show the actual artists bewildered by orange-dusted animal footprints in their trailers. After a few heart-stopping maneuvers, the trio comes to rest at the crest of a snowy hill. In General Motors Big Game spot, Dr. Flamin' Hot gets is own spot with Cheetos and Cool Ranch in this tortilla chips company's commercial. Go to cart. Maybe, as Coolidge says, it just got so excited., More from Ad Age: See people eat all the wrong things in Uber Eats Super Bowl ad. Alexa is reading Scarlett Johansson's and Colin Jost's minds in this commercial. This one gives us chills. This God-like entity that has the power to unite our world and turn back millions of years of history? The Doritos teaser opens with Megan Thee Stallion clad in stilettos and a tight red dress strutting between movie set trailers with a bag of Flamin' Hot Doritos. (like interest-based ads), we may share your data with our marketing and advertising . But its the acting that really makes this spot sing, and the cameo at the end from Andy Richter as Julius Caesar is just the kicker it needs with his avocado endorsement: You know, they also taste great on salads, he says. But Gillette, this is the Super Bowl. The tongue twister is narrated by none other than rapper Andr 3000. What Meta and the makers of this ad are forgetting about is all the workers who lost their jobs at Questys, the customers who loved going there for a literal night out, and, most of all, the sheer joy of IRL socializingwhich the normal human beings among us (unlike the Mark Zuckerbergs of the world) actually value more than ever, having endured way too much physical isolation during various pandemic lockdowns. (Miley Cyrus makes a cameo appearance at the end as a teaser for the other ad in this series; see below. What is this mystical force that can change the planet? The series is expected to premiere on Sept. 2. Worst Super Bowl commercials 2022 Cheetos: 'Push It' There's only one commercial that has used "Push It" appropriately in the last 25 years of commercials, and this Doritos ad wasn't. We begin with Tommy Lee stopped on a deserted road. Evil and his entourage will love this reunion, especially given that Myers and Green are in fine form as bickering father and son, and because the ad serves up the Super Bowls best product reveal: Baby Me (aka Kyle). When the camera pulls back, it reveals a kazoo player standing above her on the second floor. Cue, voiced by Wonder Woman actress Gal Gadot, introduces herself as a smart home testing lab here to protect the family. When Andy tests negative, the Roomba and the others are relieved. In a year of record ad spot prices, the roster of celebrities is unmatched. )More from Ad Age: Listen to music from Super Bowl 2022 commercials. Look, anything featuring Larry David is bound to be special. More from Ad Age: Meta's Super Bowl commercial depicts old brand's new life in the metaverse, Even more from Ad Age: Inside Metas Super Bowl commercial for the metaverse, Dolly Parton stars in this T-Mobile Super Bowl spot that initially seems like its for some sort of noble cause-marketing initiative. Doritos and Cheetos have a joint commercial airing during the 2022 Super Bowl and there are some big stars voicing those animals!. Some people probably thought their TVs somehow switched to old-school screensaver mode, but the quick-witted among us dutifully pointed our phones at the code and were redirected to a web page inviting us to get $15 in free Bitcoin for signing up along with a chance to win a chance to win $3 million in prizes. Advertise With Us (Opens in new window . More from Ad Age: See Pringles Super Bowl ad featuring a determined snacker. The advert starts with a child on top of a tree finding best position he could hid to eat the chips and enjoying some scenery view. More from Ad Age: Amazons Super Bowl commercial imagines if Alexa were psychic. Its mildly amusing and highly predictable, which is a feat considering that it treats the warehouse store as a modern-day Studio 54. And then there's the classics. And thats a crime because there was so much potential in the brands teaser spots, which feature him being coached by veteran brand spokesmen Jonathan Goldsmith (Dos Equis The Most Interesting Man in the World) and Isaiah Mustafa (Old Spices The Man Your Man Can Smell Like). The sweet little lies they tell about morning breath, kissing scenes, homemade dinners and atrocious acting are unmasked in side-splitting fashion by truth-teller Alexa, while also subtly plugging the devices ability to reorder groceries and switch on appliances. Chevrolet. ), an adorable robot dog (Kia) and a ton of perfectly cast celebrities (Lindsay Lohan for Planet Fitness, Jerod Mayo for Hellmanns, Larry David for FTX). Arnold Schwarzenegger is Zeus and Salma Hayek Pinault is his wife Hera in this charming BMW spot. A little juice!, a fellow golfer calls out to Zeus from his running-on-low golf cart. J.R.R. Yep, this thrillingly trippy art project is, go figure, nothing more than a commercial for a lighter-than-light beer. More from Ad Age: Kids banking app enters the Super BowlBehind Greenlights plans as the industry expands. Heres a roundup of some of the most notable commercials. What does this moment for hip-hop mean to you? Turkish Airlines, of course. But maybe it doesnt need to. The best and worst Super Bowl 2022 commercials Pringles, Lay's, BMW, Planet Fitness, Hellmann's, Kia and Uber Eats were among the brands that shined during this year's Big Game By Judann. YouTube. A financially savvy baby. We open with a boutique shop owner looking over a pile of papers while a crazy cat lady wheels in on an office chair singing (well, more like mangling) All I Do Is Win. We then shift to a tavern keeper exchanging smiles with a sympathetic DJ Khaled. If it does, half the fun is in trying to pin down the likely aesthetic influenceswere thinking HBOs Euphoria, Lil Nas X music videos, early Black Mirror and various Adidas campaigns, for starters while pondering the choice of soundtrack: Gotta Move, Barbra Streisands galloping ode to restlessness and individualism from her 1966 (!) More from Ad Age: Watch Irish Springs Super Bowl ad enter a spooky land of malodor intolerance. It dramatizes the story of brothers Robin and Brian McKeever, cross-country skiers from Calgary, Canada, who persevered in training together even after Brian began to lose his eyesight as a teenager. Jones! shouts an indignant Leslie. Should we enjoy getting our ass kicked by a dream team of superior sports stars? - 1 day 8 hours ago, By The payoff at the end with Pete Davidson almost seems superfluous, but we wont deduct points for that because, well, its Pete Davidson. Says McGregor: I doubt that any one of us will look back at our lives and think I wish Id bought an even thinner TV, found a lighter light beer or had an even smarter smartphone. Do you think any of us will look back on our lives and regret the things we didnt buyand as he opens a stage door and steps out onto a sun-drenched beachor the places we didnt go? Bravo, Expedia. For one, the driver is a woman. But, hey, its still boring. The commercials -- which cost $6.5 . The Kellogg School Super Bowl Advertising Review, an annual ranking from Northwestern University's business school, reported shortly after the game on Sunday that Reddit's commercial was among . The buttoned-up, nerdy dad from Schitts Creek not only relishes zipping through an urban landscape (briefly encountering his bewildered TV wife, Catherine OHara, along the way), he gets caught up in a high-speed chase that Danai Gurira and Dave Bautista join for some reason. A towel bar obligingly bends to accept his tossed-off wipe and a dress shirt flies across the room to affix itself to his body. EV-il in GMs Super Bowl commercial, We love Kevin Hart. The 34th ratings had nearly 150,000 panelists weighing in on the pop-culture conversation, adding another impressive chapter to the all-time vault. Its done with eerie precision, thanks in part to Chevy and its agency working with Sopranos creator David Chase and Phil Abraham, director of the shows title sequence. Watch Super Bowl commercials 2022 Amazon featuring Scarlett Johansson and Colin Jost For its 2022 super bowl ad, General Motors called on Austin Powers legend Mike Myers who reprised his iconic role of Dr. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. This version of Levysuddenly wearing a leather jacket and sporting Fabio-esque locksis fully capable of maneuvering the Z through death-defying twists and turns without spilling a drop of his java. More from Ad Age: Zendaya sells seashells in Squarespaces Super Bowl commercial. While there were a whole host of entertaining ad spots, the following article highlights five of the best 2022 Super Bowl commercials that aired during the Big Game on Sunday night. Caddy: And did I mention its organic? 2022 NBC Universal . All that said, the commercial is cute, showing a business suitclad team descending from a helicopter to convince our hero to abandon his off-the-grid existence and save the investing public. 1 hour 13 min ago, By None of this makes much sense until McConaughey says, So while the others look to the metaverse and Mars, lets stay here and restore ours. Aha! As he spies a pile of invoices, the barkeep looks over to the establishments stage, where a customer performing karaoke murders the same tune. Matching mom and baby First Mothers Day mommy baby sloth matching shirt and bodysuit gift set - great gift for Mothers Day 22MD-010-Set . The sloth unlikes the trailer and reaches out to knock her name off the. To put that into terms many of the big game's advertisers will understand, that's about 160 bitcoin . Bud Light Seltzer Hard Soda imagines a nightmarish, dystopian alternate universe populated by Guy Fieri clones and wannabesand ruled by Fieri himself. By Rachel Schonberger Updated February 13, 2022 at 10:10 PM EST . Seth Rogen and Paul Rudd star in the chip company's commercial. The Doritos 2022 Super Bowl Commercial Has Twitter Smiling Tom Pennington/Getty Images By Kate Hagan Gallup / Feb. 13, 2022 9:24 pm EST Enter the scene as a young woman extends across a jungle branch in search of wildlife grasping her essential gear: Flamin' Hot Doritos, Cheetos, and binoculars. But despite all the antics, its not that interestingits just a montage of reckless behavior (which is probably not the best message for a gambling app). Except those words pop up next to a sensual, dramatically-lit, slow-motion reveal of the Polestar 2a product striptease straight out of the visual playbook of the hype-masters at Apple. With its tagline, Well drive you happy, the brand seems to be accepting some responsibility for having triggered this womans crisis, but its obvious she was a basket case even before she encountered Carvana. !, he says with such delight that its hard not to share his joy. This spot executes its strategyto show that the brand brings you more than just foodin flawless fashion. But this dtente doesnt come easy: The Barbarian couple is at first resentful; the husband taunts fans of the opposing team that he and his family rode three months in an oxcart to see his team destroy the Romans. Its a nice ideashowing people getting ready to go back out in the world as they croon the Willie Nelson classic. Super Bowl 2022: The top moments from the night, imagine a life if their Echo devices could read their minds. Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads - YouTube Super Bowl Commercials Compilation 2022 - Best Of Big Game Ads. Subscribe to Ad Age now for the latest industry news and analysis. It features the "Busch guy" teaching us about wilderness survival. But to us, it lacks the rollicking joy of the epic 2019 spot, The Hundred Year Game, which is the benchmark the NFL will forever have to beat. Wrinkles the Pug and Friends. The science of sure.. Here are five of the top Super Bowl ads that have people talking: 1. The storyboard for this commercial must look like someone mixed cole slaw with confettiand then spilled glitter and sawdust on it. More from Ad Age: Super Bowl ads show limited diversity and inclusion progress, Avocados From Mexicos Big Game spot is pure fun and silliness, packed with the snappy one-liners weve come to expect from the brand. Here, Scrubs stars Zach Braff and Donald Faisonneighbors living in adjacent homes, were supposed to believeend up (literally) singing a song of praise for the idea of internet without b.s, following Braffs musical lament about his current overpriced service. Were not sure what Skechers was smoking when it came up with this ad. Next, we cut to a business owner assessing her inventory of candles. Famous golfer and social media influencer Paige Spiranac is now Inside Edition's special Super Bowl correspondent. Whoah, what is that? asks the security camera. Yeah, its Keeping up the Jonases now, he responds.